Upscale + Bridal + Consignment = Loveliest? / by Anna Whitener

As a new Knoxville business with a unique twist on a traditional concept, many folks are trying to figure out exactly what it means to be an “upscale bridal consignment boutique.” Upscale and consignment may not initially sound like they belong in the same sentence, let alone bridal and boutique (gasp!). So…I’ve decided to answer some FAQs in order to explain why those words come together to create a concept that not only works, but defines bridal - at its “Loveliest.”

1.     Are your dresses cheap?

  • Simply put, no. If you are looking for the least expensive dress you can find, I would not suggest Loveliest. There are several local options for dresses under $1,000 that I can recommend.

  • Our focus is on VALUE, so we offer designer dresses that typically retail for $2,000 - $7,000 at 25-70% off of their initial retail price.

  • Loveliest strives to offer designer dresses that you would otherwise have to travel outside of Knoxville to find. The intake process for consignment is selective and ensures we carry a range of wedding gowns distinct from other local stores.

2.     Does consigned mean all your dresses are used? [This section updated 12-29-18]

  • This one is all about semantics.

  • Most of the Loveliest inventory comes from other upscale boutiques or straight from wedding dress designers. These dresses are known as sample dresses and have been used as trunk show or runway samples or tried on by other brides in a boutique setting but not worn in a wedding. Generally, these dresses have received the constant care and oversight of a bridal consultant and/or designer.

  • Additionally, some of our gowns come from brides who purchased wedding dresses they did not end up wearing. Minds change…so do sizes! We love these brand new dresses and the ability to offer you a discount on them!

  • Finally, Loveliest also stocks Sara Gabriel veils and accessories, made by hand in Colorado and made-to-order dress lines, more info on which can be found here!

  • As we order new collections, discontinued samples from our made-to-order lines are also move to our off-the-rack section.

3.     How many dresses do you carry?

  • At any given time, our off-the-rack selection ranges from 50 – 70 dresses with an additional 40+ made-to-order options!

  • We intentionally do not want to carry so many dresses that you become easily overwhelmed. Additionally, we focus on unique dresses and other than our made-to-order lines do not *intend to carry multiples of the same dress. (*We cannot guarantee that we will or will not receive multiples of a particular consigned style.)

  • Of course, as brides continue to say “yes to their loveliest,” we will seek an ever-changing selection of great designer dresses to accommodate a broad range of sizes, styles, and price points.

4.     Will my off-the-rack dress need to be altered?

  • Most likely.

  • These alterations are quite similar to a made-to-order dress. A wedding dress ordered in a particular size typically requires the hem to be taken in, the bustle to be added, and often a few other tweaks, as most women are not the same size in the chest, waist, and hips, and dresses must be ordered in the size that coincides with her fullest measurement.

5.     Do you handle alterations in house?

  • Trust me, you do not want me personally altering your dress, but yes, Loveliest works with a skilled local seamstress (who happens to also be incredibly sweet and love her brides as much as I do!) trained in the bridal industry. You will receive her contact info in a goody bag when you “say yes to your Loveliest!”

6.     Beyond the unique consigned couture dresses you offer, what makes Loveliest different?

  • Appointments in which the entire boutique is reserved for you and your guests!

  • Personalized touches based on your personality and preferences!

  • Flexible schedule!

  • Extended appointment times!

  • Beautiful, comfortable, cozy boutique!

  • My genuine excitement and support for you in this stage of your wedding planning journey!