So You Said Yes…And? / by Anna Whitener

In improvisational comedy, there is a rule of thumb to encourage a collaborative approach. The thought is that you say “yes” to the person with whom you are acting and then contribute to the direction of the outcome by saying “and” with your own added information. Starting a business has felt (only sometimes comically) very much like improvisation for me. I have known for a long time I wanted to start my own business and went through too many ideas to count – just ask my girlfriends or my now husband (eek!) – but when I had my own wedding dress shopping experiences, I knew I had found my niche.

I absolutely LOVED the way each beautiful designer gown made me feel – secure, womanly, glamorous, bridal, beautiful, and special. However, I didn’t love each of my visits equally. I found the task of finding “the dress” somewhat daunting and without the proper guidance felt very ill at ease and sometimes out of place or looked down upon. No bride should ever be made to feel that way for her particular style, level of bridal knowledge, or budget. I mean, for many of us, this is our first time going through this unique process and we are not quite sure what to expect, right? For that reason, I have decided to bring to Knoxville a unique wedding dress shopping experience where brides can try on the oh-so-amazing designer dresses and ultimately purchase them at sample sale prices, all while feeling comfortable and having fun!!

Since deciding to take this journey 10 months ago, I have continued to say “yes, and.” The result is that I have watched this budding dream of mine blossom into reality. This has only been possible with the love and support of those around me, especially my husband (still SO weird to say!). He has decided to say “yes, and” for the past 6+ years of our relationship, encouraging me to continually move forward and turn my ideas into actions. Ultimately, I have found that commitment, whether it be to a profession, a romantic relationship, a friendship, or any other adventure almost always requires a “yes, and” approach, because really, aren’t we all just improvising?

Now that you have said “yes, and” to your soul mate, I would love to help you say “yes” to your dress!